US whisky sales grow at fastest rate since 1960s
According to the Distilled Spirits Council’s (Discus) 10th annual market report, whisky sold in the US grew 6.2% to 52.7 million cases.
Irish whiskey continued to be the fastest growing spirits category in the US, achieving higher volume and revenue growth than single malt Scotch and Bourbon in the last year.
The category sold 2.5 million cases in 2013, up 17.5% on 2012 levels, although growth slowed from the 22.5% achieved in 2012.